Tyla-Simone Crayton was living in a car with her mother when she, then 16-years-old, walked onto Shark Tank and made a deal worth $100,000 for her product, “Sienna Sauce”. Coming up on the three-year anniversary of her appearance, which helped her bring in over $300,000 in revenue within 24 hours, she is still waiting to close her deal with “shark” Kendra Scott.
“I’m going to give you your $100,000 but I want 20% of the company,” Scott said on the show. “We didn’t receive the $100,000 because we’re still in due diligence. We’d love to have her. We’d still be interested but it just hasn’t come into fruition,” Tyla-Simone said.
Not to be deterred by a wait, Crayton has been raising her own funds via WeFunder to the tune of $100,000…and counting. For now, Tyla-Simone runs her business alongside her mother, while also attending college at the University of California Berkeley. While her daughter is away at school, Monique proudly takes over the day-to-day operations.
Since her appearance on Shark Tank, “Sienna Sauce” has made $1 million in revenue and is now sold in more than 500 retailers, including Target, Walmart, Amazon and many others. Tyla-Simone said in an interview with Inside Edition Digital that her sights are now on partnering with Disney. – Steve Sijenyi