This young Black designer hopes that her sneakers would appeal to everyone and be approachable and comfy. Amira-Dior Traynham-Artis, a Brooklyn-based young designer who created the shoe label Lane1, is getting ready to unveil her kicks at an Oscars-related celebrity gift suite.
According to Good Morning America, the 14-year-old was asked to give her shoes at the 2023 opulent gift suite by Nathalie Dubois, CEO of the global brand execution platform DPA group. A public relations company informed Dubois about the teen. Traynham-Artis has been designing over 70 pairs of shoes for the gift suite, which Dubois described as a “free market for celebrities.” Traynham-Artis has been collaborating with Gernie NYC and Marc Joseph New York on this project.
“We want to bring stuff that pops, but doesn’t talk too loud,” said Jack Gernie Ashkenazi, CEO of men’s lifestyle brand Gernie NYC. “We want something that when the celebrity sees it, they’re going to say, ‘We like this brand going forward.’”
Traynham-Artis started Lane1 around 2.5 years ago, encouraged by her mother. According to CBS News, the teen sells the custom shoes online, but she wants that to change. In order to someday sell her sneakers in stores, Traynham-Artis hopes that famous people like Zendaya would take notice of her footwear. – Steve Sijenyi