A ground-breaking new partnership was announced between Green Bay football legend Donald Driver and Cousins Subs, which is based in Wisconsin. A significant step in Cousins Subs’ plans for expansion is the signing of a joint venture agreement with Driver, marking the brand’s first such agreement in its 50-year history.
Cousins Subs made the announcement earlier this year that it would be reinvesting in markets outside of Milwaukee in Wisconsin, specifically in the Fox Valley region in northeastern Wisconsin. Driver and Cousins Subs corporate will jointly own six previously corporate-owned locations in the Fox Valley: two in Green Bay, two in Oshkosh, one in Appleton, and one in Neenah. The Cousins Subs corporate operations team will continue to oversee all six locations.
Cousins Subs is thrilled to partner with Driver in his efforts to give back to the city and state he used to call home after spending more than 14 years there during his football career. Driver will maintain connections with these locations and the community at large throughout the partnership.
Driver and his likeness will help the Cousins Subs brand achieve its mission of believing in better through continuous improvement in everything it does by serving as a resource for future growth throughout Wisconsin, the Midwest, and more. Through the remainder of 2022, Cousins Subs will provide Cousins Club members with double points every Saturday and Sunday in celebration of the new partnership.