The new collection explores the ideas of individuality, movement, and modern prep by fusing academia, music, Black culture, and street style from the 1960s to the present
The Brooklyn Circus, a Haitian-owned, historically inspired prep wear company, is a favorite for both cultural tastemakers and fashion enthusiasts. Ouigi Theodore, the brand’s founder and creative director, will collaborate with Gap this spring. The limited-edition Gap x The Brooklyn Circus capsule collection will be available today for purchase on the websites of both companies, at a few Gap locations, and in the flagship location of The Brooklyn Circus in Boerum Hill, Brooklyn, NY.
(Image: The Gap)
The new collection explores the ideas of individuality, movement, and modern prep by fusing academia, music, Black culture, and street style from the 1960s to the present. It combines The Brooklyn Circus’ perspective on fashion throughout American history with Gap icons that have defined style standards and dressed generations since 1969. The release aims to honor the community at The Brooklyn Circus and the work the company has done over the past 16 years to assemble the Global Village.
“Style is an opportunity for us to be honest. Classics are the foundation of what we do at The Brooklyn Circus and Gap is so known for that classic Americana style,” says The Brooklyn Circus Founder and Creative Director, Ouigi Theodore. “Gap has always been in my history, which is where I find inspiration for our designs. We took our graphic elements and brought that explosion of energy and culture to iconic Gap styles. I’m proud of what we’ve put together and honored to launch a campaign with Gap that highlights various communities.”
The Gap The Brooklyn Circus collection features brand-specific product identifiers from each company, like the varsity jacket and the company’s iconic arch logo sweatshirt. It was created to bridge generational, gender, and style barriers. The capsule is designed after Gap’s renowned denim and includes street-style items Photographer John Midgley masterfully photographed the ad, which was conceptualized by Gap Global Creative Director Len Peltier and elegantly emphasized individualism through the prism of culture and American style. The Brooklyn Circus’ Global Village’s variety and the various ethnic ties that run through its strong network are brilliantly shown in the images.
The Brooklyn Circus and Gap mourn the tragic passing of cherished icon Stephen “tWitch” Boss, who was an integral element of our campaign because of his close connection with Ouigi Theodore and a lifelong supporter of the BKc neighborhood, Ouigi’s work, and the BKc community.
“When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them,” says his wife, Allison Holker Boss. “We pay tribute to Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him.”
GAP x BKc | tWitch
Gap is helping The 988 Lifeline in Stephen’s memory by contributing to Vibrant Emotional Health. Vibrant oversees the 988 Lifeline, which offers free and private counseling and assistance to persons experiencing emotional distress or crisis across the country, twenty-four hours a day, seven days a week. The Gap’s “The Brooklyn Circus” campaign makes its premiere today via digital media, out-of-home, Gap and BKc brand channels, as well as in the Brooklyn BKc flagship store. Follow the @gap @ thebkcircus movement. – Steve Sijenyi
