The Boston Celtic will now be represented by M88 after Jaylen Brown parted ways with Donda Sports last year, according to Deadline. As the first athlete to sign on with M88, Brown will be given special consideration by the firm when it comes to chances in the entertainment and strategic partnership sectors that are compatible with his brand.
Brown was selected by the Celtics in the first round of the NBA Draft when he was just 19 years old. He has since proven to be one of the league’s most independent players by negotiating his own deal and serving as the VP of the National Basketball Players Association. As VP, he contributed to the creation of THINK450, which helps NBA players capitalize on their name and likeness and grants them unprecedented control over their image.
Brown has never been one to adhere to the current quo, and joining a freshly established management firm that is inexperienced in advising athletes continues this trend. Brown told the Boston Globe in October how his free speech-based platform caused him to cut company with Kanye West’s Donda Sports.
“What would have happened if I stayed?” Brown told the Boston Globe. “I work hard to be able to have the platform that I have and use it to be a voice for the voiceless. So to potentially, maybe, have to sacrifice that platform, I don’t think that would be the right decision. So I had to do what we have to do.”
– Steve Sijenyi