Boxing legend and entrepreneur Mike Tyson is expanding his Tyson 2.0 cannabis brand into a brick-and-mortar coffee shop in the cannabis-friendly city of Amsterdam, Netherlands.
On Friday, Coffeeshop Tyson 2.0 opened its doors in the company’s first physical location in Europe, as noted by the Global Cannabis Times. The coffee shop offers a selection of the brand’s products and accessories and serves as a lounge for visitors to receive the full Tyson 2.0 experience.
“It is a dream come true to open our first coffeeshop in Amsterdam,” Mike Tyson, Co-Founder and Chief Brand Officer of Tyson 2.0. said. “The Coffeeshop Tyson 2.0 will immerse fans in a full-on experience where they can enjoy my favorite Tyson 2.0 products the way I do.”
The selection of Tyson 2.0 products comes carefully curated by the boxing champion who “tested” and approved the shop’s offerings. The Amsterdam coffee shop comes after the company announced an expansion into Canada in partnership with Purple Farm Genetics. Last year, Tyson 2.0 teamed up with HEXO Corp to release its product line in the Great White North.- Steve Sijenyi