Seth Rogen and Evan Goldberg’s most recent collaboration,
the launch of lifestyle brand Houseplant, was a big deal. Vancouverite Seth Rogen is well-known for
his roles as an actor, writer, producer, and cannabis enthusiast. So much so that in 2019, he founded
Houseplant with lifelong friends and investors like Evan Goldberg and Mikey Mohr.
Houseplant not only sells custom-made cannabis home goods accessories like ashtrays and table lighters
that Rogen designed himself, but it also distributes cannabis products through retailers in California.
Although cannabis remains an illegal substance under federal law and in half of the country, 18 states
have legalized its adult use.
The homewares, including ashtrays designed by Rogen, were in such high demand that the website had
to be temporarily shut down. In addition, within three hours of their March 11 release, the three weed
strains endorsed by Rogen and Goldberg were only available through the Amuse delivery service in the
Los Angeles area. After more than a month, Houseplant dramatically expanded the retail availability of
its cannabis products beyond Los Angeles and into brick-and-mortar dispensaries across the state. On
April 15, the company announced that the strains Pancake Ice, Goldberg’s favorite, Diablo Wind, and
Pink Moon will be available at 17 dispensary locations from San Diego to San Francisco and as far east as
Palm Desert. Pancake Ice is Rogen’s favorite strain. Diablo Wind is Goldberg’s favorite.
The four Sweet Flower dispensaries (Melrose Avenue, Westwood, Studio City, and the Arts District) in
Los Angeles will sell the cannabis flower, which has a suggested retail price of $60 for 3.5 grams and
comes in stylish, stackable tea tin-like containers.
Houseplant will also be available at select dispensaries in San Francisco, San Diego, Santa Barbara, San
Diego, San Jose, Santa Ana, and Palm Desert beginning on April 15 in addition to L.A.