With a $5 million lawsuit, a Florida lady is demanding her time back from Kraft Heinz. According to Amanda Ramirez, she assumed it would take just three and a half minutes to prepare the microwaveable Velveeta mac & cheese she purchased. Her current class action complaint asserts that the preparation takes longer than anticipated. She demands a $5 million payment from Kraft Heinz Foods Company in addition to punitive penalties for deceptive advertising. By requesting that Kraft retract the “deceptive commercial” and “engage in a remedial advertising effort,” Ramirez is also bringing Kraft into the open.
Meanwhile, while calling Ramirez’s case frivolous, Kraft Heinz is prepared to defend itself. A corporate spokeswoman told CNN that they are aware of this spurious action and will vigorously fight against the accusations in the complaint. Just before the previous holiday weekend, Ramirez placed her assertions in writing. On November 18, her attorneys submitted the complaint in the Southern District of Florida. Their main defense is that by claiming that their microwaveable single-serve cups of mac and cheese would be ready in 3 1/2 minutes, Kraft promotes false and deceptive packaging. In contrast to the instructions, that particular sentence is the focus of the complaint. According to the lawsuit, the package urges customers to microwave the cups for 3 1/2 minutes. Ramirez, however, claims that the time period only takes into consideration the food’s cooking and not its whole preparation, which results in a longer time for the product to be ready. The claim in the case is that the quoted time does not account for the four procedures of opening the lid and sauce packet, adding water, heating in the microwave, and stirring. Ramirez contends that Kraft Heinz profits from consumers’ faith in their well-known brand.
The lawsuit claims that by selling their goods at “a considerable price premium” while using “misleading” marketing, the corporation unfairly benefitted. Ramirez claims that if she had known the truth, she would not have purchased the goods or paid less and that she paid more for the product than she would have spent. In her battle against a large corporation over alleged misleading advertising, Amanda is not acting alone. Due to the fact that Texas Pete spicy sauce is produced in North Carolina, a guy from Los Angeles is suing T.W. Garner Food Co. Phillip White, like Ramirez, wants T.W. Garner to change its packaging, including the name and logo. – Steve Sijenyi